LiveRamp launches data store in Australia after IPG sale

October 9, 2018 9:11

Identity platform LiveRamp has launched its IdentityLink Data Store in the Asia Pacific region after rebranding from Acxiom.

The rebrand follows Interpublic Group acquiring the company’s marketing solutions arm of data, analytics and identity management service Acxiom in a US$2.3bn cash transaction completed last week.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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Dean Capobianco LiveRamp

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LiveRamp launches data store in Australia after IPG sale

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