Livewire adds in-game advertising via new Frameplay partnership

Brad Manuel and Indy Khabra’s new gametech, entertainment and marketing company Livewire has announced a new partnership with in-game advertising business Frameplay.

Livewire launched across the APAC region in March, and will now offer Frameplay’s advertising inventory to marketers and brands at a preferred partner rate, under the terms of the agreement.

The service will be offered exclusively to advertisers in the APAC region, including Australia and New Zealand, and aims to assist brands interested in buying strategic in-game advertising as an effective cookieless alternative.