Living the brand; discarding the brand
While it’s always a delight to see a frontline staffer living the brand, the Coca Cola company might want to suggest to its delivery drivers that after enjoying a delicious Mother energy drink, ostentatiously throwing it from the vehicle’s window isn’t quite such a good look for the brand.
Ambient media.
Where most of CCA’s plastic pollution ends up: http://www.google.com.au/image.....bage+patch