Liz Green to head MCM marketing

liz green mcmFormer ABC publicist Liz Green is the new marketing and PR director of MCM Entertainment Group.

The new role will work across MCM Media, which produces entertainment properties including Take 40 Australia and TV show Live At The Chapel; video platform Movideo and digital agency Igloo.

Green spent nearly ten years with the ABC, most recently as digital communications marketing manager for ABC TV.

She joins the company after a period of turmoil which saw the chairman spilled after just months at the helm. The main point of contention was whether to continue investing in the promising but loss-making Movideo, or to focus on the profitable MCM Media. Founder Tony McGinn won his battle to continue the video push.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.