Local Government Super rebrands as Active Super

Industry Super fund Local Government Super (LGS) has rebranded as Active Super, Mumbrella can reveal.

LGS brought on board a swathe of agencies to work collaboratively on the rebrand, with contributions from the Principals and XXVI, Deepend, SLIK and Agnes Media

The rebrand was conducted in order to attract new members and drive growth, with a goal to create a reinvigorated experience for members, showcase the Active Super active ownership philosophy and its investment principles.

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