Local Agent Finder uses comedy to introduce new brand direction

November 7, 2016 9:16

Three months after appointing McCann Melbourne to its business, real estate agent comparison site LocalAgentFinder.com.au has taken a new direction with its marketing, putting comedian and actor Jason Geary as the face of its brand.

Geary will play the role of chief comparison officer for the brand, which allows property sellers to compare agents through its website and app.

The campaign reunites Geary with Local Agent Finder CEO, Matt McCann, who had previously used the actor in his marketing when he was CEO of insurance comparison site iSelect.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics