Logan Paul is a reminder of the responsibility social influencers have towards their audiences
In the wake of the Logan Paul suicide video controversy, Ashleigh Bruton, senior strategist at The Remarkables Group, considers the duty of care influencers have over their audience.
There was a major YouTube incident over the last few days you may not be aware of. But I guarantee, if you have children over the age of 11 at home, or sub 25-year-olds on your team, they know all about it. Ask them now.
Logan Paul is a highly recognisable face on YouTube. He has amassed a YouTube audience of over 15 million subscribers and has partnered with brands such as PepsiCo, Disney, HBO, Dunkin Donuts. All have since denounced him.
For those not familiar with what happened, on a trip to Japan, Logan visited the infamous Aokigahara, or, as it is commonly known, the Suicide Forest. During his 15-minute vlog of this trip, he stumbled across a man who had committed suicide.
