influencers

AI isn’t the real crisis facing advertising 2

The slow burn power of influence 

Roxy Jacenko’s hot takes on the ‘lazy’ PR industry are very lazy 2

Bonds hands over the reins to influencers in new campaign

BotW: Of influencer CEOs, SCA agitation, and a symbolic exit

REA Group’s flatmates.com.au launches summer campaign

What the Taylor Swift ticketing backlash teaches us about influencer gifting 1

Influence never sounded so good: Why radio and podcast talent should rule influencer marketing

Virgin Money refreshes brand identity, launches influencer-led giveaway campaign

Influencer marketing agency launches dedicated gifting division

‘A return to grassroots influence’: Social Soup reveals new social content research

Contiki encourages travellers to ‘switch on social travel’ in new campaign via We Are Social 1

Consumers turn to influencers as traditional media loses trust 1

Decoding the dilemma: Navigating influencer analytics discrepancies across tech platforms

Google shows Gen Z that ‘first times’ aren’t scary in new TikTok campaign, via Emotive

AiMCO unveils salary benchmarks for influencer industry

ACCC investigation finds over 80% of influencers post ‘potentially misleading advertising’