Influencer marketing agency launches dedicated gifting division
Indie influencer marketing agency Ernest Agency has launched a dedicated seeding division for its clients across Australia and New Zealand.
The offering, Ernie, is designed to revolutionise the practice of influencer gifting – or seeding – and solve the challenges that have traditionally been faced to achieve better scale, relevancy and authenticity.
Tim Rasbash, founder of Ernest Agency and Ernie, said for as long as influencers have existed, seeding has too as it is a great solution to achieve social proof, with creators under no obligation to give positive reviews.
