Google shows Gen Z that ‘first times’ aren’t scary in new TikTok campaign, via Emotive

Google is showing young Australians that ‘the first times’ can be easy, with its first-ever native TikTok campaign in Australia launching via independent agency Emotive.

Designed to get Gen Z to engage with Google’s own search app, the campaign shows the role the app can play in helping young adults navigate independence and the exciting, but scary first times.