Decoding the dilemma: Navigating influencer analytics discrepancies across tech platforms
Campbell Robertson, talent manager at Born Bred, discusses the issues of third-party analytics platforms, and why it is so important to go ‘back-to-basics’ when sharing influencer data with brands.
In today’s ever-evolving landscape of influencer marketing, the role of analytics cannot be overstated and as brands seek more precise insights into audience demographics and engagement, we recognise the importance of accuracy in influencer analytics.
At Born Bred, we’ve always been at the forefront of embracing innovation, viewing tech platforms as invaluable partners in our quest to deliver unparalleled results for our clients. These platforms offer a myriad of benefits, from streamlining the influencer selection process to providing in-depth audience insights.
However, recent months have shed light on the challenges posed by inconsistencies in the data provided. As talent managers we find ourselves at a crossroads, responsible for ensuring the accuracy of analytics whilst making sure our talents’ best interests are served.
