Logies introduces award for most popular TV commercial
The TV Week Logie Awards has introduced a new category to recognise excellence in advertising, the ‘most popular TV commercial’ award.
The new award aims to celebrate the most creative, entertaining and the best TV commercials produced for Australian audiences and consumers.
The Logies has introduced a new award to celebrate advertising
This is actually a genius move.
Interesting move….
So if I understand correctly, this will prompt agencies to design ‘popular’ ads that appeal to the masses, run on TV only, and don’t necessarily need to meet a client’s commercial objectives… and act as a way to try and ‘prop up’ an increasingly irrelevant, self-indulgent FTA TV mob ignorant of the changing media environment
Sounds a great use of my money as a client….. I hope to not win one…..
An utterly cynical attempt to get agencies to refocus spends on TVC. Unfortunately, given our industry’s love of meaningless awards – one that will probably work.
The TV Week Logie Awards actually had a Best Commercial category in the 1970s. It was renamed Most Popular Commercial for 1977 and 1978 before it was dropped in 1979.
What a terrible idea for the Logie Awards. If they want to revive an award it should be: “Most Outstanding Comedy Program”.
Is this actually a Logie statue awarded on the night? Sounds like it’s just a publicly voted competition to win your ad on air and a holiday for the creative team?