Lola 'stalks' the press for DVD release campaign
Madman Entertainment has started promotion of the upcoming DVD/Blu-ray release of The Loved Ones on March 16, using the film’s villain Lola to ‘stalk’ the press.
Lola’s letter includes glittery stars and a lock of hair.
Sean Byrne’s horror film was expected to be a hit due to the international festival success after its 2009 debut, but the acclaim from critics and genre lovers, as well as a healthy marketing campaign, could not guarantee a good box office result when it was finally released in November 2010.
The home entertainment release will be a new opportunity for the film to reach its audience; this is the material that Madman has generated to promote it:
Sweet marketing ploy!
love it
That is awesome
Probably the most unbelievable thing I have ever seen in my entire life.
Hopefully this gets more ‘bums on seats’ for the film.
Doubt it Dave. I thought Milford sound and the grand canyon was impressive until I saw this marketing strategy…… Wwwwwoooooowww!!! Simply astonishing – these peple are rocket scientists.