Former Ten sales boss Mike Morrison re-emerges at start-up

November 16, 2016 10:44

Mike Morrison has re-emerged more than two years after departing agency Innocean as the chief marketing officer of a marketing and sales analytics company which is set to take direct aim at media companies.

The company, Revenue Performance Management Group International, specialises in finding hidden revenue opportunities for companies that can then be used by their marketing and sales departments and will target media companies where they see the revenue model has “broken”.

Morrison has been consulting for the past year after leaving Innocean after 18 months in 2014.

That had followed a stint of six months as the national sales manager at Ten in 2012.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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