L’Oréal appoints Magnum & Co as its influencer agency for consumer products

April 22, 2020 10:05

L’Oréal has appointed communications agency Magnum & Co as influencer agency of record for its consumer products division, which includes brands Garnier, L’Oréal Paris, Maybelline New York and Essie.

Following a three-way competitive pitch, Magnum & Co has been tasked with building social media communities via its bespoke influencer marketing platform, Magnetic.

Products that will be the focus of immediate influencer partnerships include Garnier Micellar Water, L’Oréal Paris Revitalift and Maybelline Great Lash Mascara. Magnum & Co will also support all new product launches in 2020.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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