L’Oréal appoints Social Soup as its social influence agency of record for Luxe brand group
Social Soup has been appointed the social influence agency of record for L’Oréal’s Luxe group of brands, following a four-way competitive pitch.
The relationship will work on a 12-month retainer arrangement.
Social Soup has worked with has worked with L’Oréal for three years, across its YSL, Lancôme and Kiehl’s brands. The agency has previously leveraged its influencer relationships to produce a ‘mass mentions’ campaign, increasing social media buzz around the brands.
