L’Oreal hands media account to Carat
Cosmetics and beauty brand L’Oreal – one of the top spenders in the magazine category – has given its media account to Carat after a three-way pitch, Mumbrella can reveal.
The three agencies doing battle for the $40m account were incumbent UM, PHD and Carat.
L’Oreal brands in Australia include Maybelline New York, L’Oreal Paris, Garnier, Biotherm, Lancome Paris and YSL Beaute.
The pitch for the Melbourne-based L’Oreal Australia was called earlier this year.
Not sure if we should congratulate Carat or UM…
I agree Pete. Tough year for UM in Melbourne, especially given how well their Sydney office is doing.
A 1 year deal – good to see a client showing such commitment.
A one year contract on such a big client hardly seems worth the effort for both Carat and L’oreal.
Correct Nick, it’s actually a 3 year contract…
Congratulations UM.
Profitability and sanity shall return..
Media Sauce – why does the press release only specify 2014 and nowhere in the copy is there any mention of a 3 year agreement. Is it 1 year with extension options at client discretion?
Hmm… Saw that coming from a mile away. Good luck Carat, you might need it!