Lotame and ComScore strike data analytics deal

Data management platform Lotame and analytics firm ComScore have struck a global deal to allow premium users to better segment user data.

The release:

Asia Pacific (DECEMBER 16, 2014) – Lotame, the world’s leading independent data management platform (DMP), has announced a partnership with comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, that will allow advertisers and publishers to engage with customers and prospects using rich web analytics data. The global agreement, which includes the entire Asia Pacific region, will allow Digital Analytix customers to convert their analytics data into premium audience segments, and then make the segments actionable across a broad range of activation channels via Lotame’s DMP.

“This partnership delivers an important new solution to advertisers and publishers by combining best-of-breed media analytics with the power of Lotame’s DMP,” commented Mat Ward, Lotame’s Managing Director for Asia Pacific. “Through the partnership, audience segments developed within Digital Analytix can now be scaled and refined within Lotame’s DMP before being seamlessly exported into clients’ chosen ad server, DSP, exchange or SSP.”