Lotterywest features comedian Dave Callan in new campaign via 303 MullenLowe Perth
In a bid to increase awareness of its community grant program, Lotterywest has launched a new brand campaign this week called ‘That’s the Ticket’, via 303 MullenLowe Perth.
The announcement:
The campaign features local comedian Dave Callan as the ‘people’s champion’, roaming the streets of WA in his Lotterywest activewear. Across a range of different executions, Dave encourages WA to come together and shout ‘That’s the Ticket’ while showcasing a selection of Lotterywest grant funded projects including Foodbank, Men’s Sheds and St Patrick’s Community Support Centre among others.