Lotterywest features comedian Dave Callan in new campaign via 303 MullenLowe Perth

In a bid to increase awareness of its community grant program, Lotterywest has launched a new brand campaign this week called ‘That’s the Ticket’, via 303 MullenLowe Perth.

The announcement:

The campaign features local comedian Dave Callan as the ‘people’s champion’, roaming the streets of WA in his Lotterywest activewear. Across a range of different executions, Dave encourages WA to come together and shout ‘That’s the Ticket’ while showcasing a selection of Lotterywest grant funded projects including Foodbank, Men’s Sheds and St Patrick’s Community Support Centre among others.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.