Lotto NZ urges Kiwis to imagine how winning the Powerball could change their life
Lotto New Zealand is urging New Zealanders to imagine what they could do with their lives if they won the Powerball in a new brand campaign created by DDB New Zealand.
A new 90 second spot tells the story of a hard-working fisherman who lives with his father and son but is often away at sea, before winning Powerball.
https://www.youtube.com/watch?v=ydc4ZHCPKGA&feature=youtu.be
Proper ad that…
bummer its for a lotto ad….
….how it brings in the ‘dream big’ joy, but also depicts the decisions you wouldn’t have to make if you were flush with cash (without ever saying so)
‘Do it more piratey’ is the ‘monique says your dumb’ of this year
Brought a tear to the eye (the one without the patch).