Lottoland rejects ad watchdog’s finding on gambling ad

February 17, 2017 10:29

Gaming operator Lottoland has rejected an Advertising Standards Board finding against an ad showing a man hiding from his family under a table while he gambled on a Lottoland app and warned the ASB it will not allow it to use the ad as an example of a breach of regulations.

Lottoland has reluctantly agreed to stop airing a controversial ad

The gaming giant said it did not accept the ASB’s ruling but would amend the ad “out of respect for the process”.

But in agreeing to amend the ad, Lottoland warned it would not allow the ASB to use the breach as an example to others.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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