Loud wins creative duties for Zespri Kiwifruits

Independent creative agency Loud has been appointed as creative agency of record for Zespri Kiwifruits south-east Asia, following a seven-way pitch.

The pitch for the kiwifruit marketer, which distributes 30% of the global volume of the fruit, included submissions from Australia, Singapore, Indonesia and Malaysia.

The agency will be tasked with developing a new campaign for the Asia-Pacific region.