Lowe wins $15m Aussie account

Tim Burrowes

March 4, 2009 10:47

Australia’s most famous nasal whine now has a new home – with home loans brand Aussie shifting its advertising account to Lowe.

The brand’s advertising made a household name of Aussie John Symond, whose trademark “We’ll save you” became a catchphrase. In 2007 Saatchi & Saatchi removed him from the ads, although they kept his voice at the end, with the new line “That’s confidence!”.

Saatchis declined to repitch for the business, which also saw Rapp, Euro RSCG and 303 on the shortlist.

The company -w hich took over Wizard Home Loans at the end of the year – plans a marketing spend of $15m in 2009.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

1 COMMENTS

Michael 5 Mar 09

Coincidentally, Stephen ‘Fox’ Symond (Aussie John’s son) started working at Saatchi’s at the same time they picked up the account and left at the same time they declined to re-pitch…

User ID not verified.