F.Y.I.

Lowe303 win Obela

October 9, 2012 1:08

Advertising agency Lowe303 has picked up a new client, hummus brand, Obela.

The annoucement:

After a competitive pitch 303Lowe has been selected to work with Obela, an international JV company set up between Pepsico and Strauss – Group, to launch their hummus brand into Australia.

Obela is the market leader in fresh dips and spreads in the US. “Obela is a highly successful brand with amazing products that have completely reinvented the fresh dip category in all the markets they have entered. We are delighted to be working with them at such an exciting time in their development” said

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