Luma launches ‘We Hear You’ campaign to highlight women’s health issues

Western Australian women’s health organisation Luma has unveiled a new brand campaign addressing systemic healthcare challenges and reinforcing support for women.

The announcement:

Western Australian women’s health organisation, Luma, has launched a powerful new brand campaign, We Hear You, developed in partnership with Bonfire.

The campaign features the theme ‘We Hear You’ and shines a light on a systemic healthcare issue that, if you’re a woman reading this, you already know about.

It addresses a range of women’s health issues, including menopause, period pain, endometriosis and eating disorders, and reinforces Luma’s commitment to creating care environments where women feel seen, heard and supported.

Luma brand & marketing officer, Sarah Allen, said the campaign reflects the exhaustion many women feel when navigating their health journey.

“Women aren’t just exhausted by their conditions; they’re also exhausted by the effort of trying to convince the world that their pain is significant,” said Allen. “This work validates that experience without sugarcoating it and tells women that Luma is here and listening.”

Bonfire creative director, Luke Williams, said the campaign was shaped by empathy and a collective understanding of the lived experiences of Western Australian women.

“This kind of work only comes from listening first,” Williams said. “It’s the result of empathy, shared conversations and a chorus of voices, not a single point of view. We were genuinely stoked to work with Luma on something that steps back and simply acknowledges what women have been saying for a long time.”

Luma is one of Australia’s largest not-for-profit organisations specialising in women’s health and wellbeing. Established in 1977, Luma has grown from a small medical and counselling clinic for women, into a holistic, integrated, one-stop healthcare destination for all women.

‘We Hear You’ has launched this week across YouTube, cinema, out-of-home, social and digital channels.

Source: Third Avenue Group