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Lumo Digital launches LENS outdoor measurement, calls legacy platforms inaccurate

May 6, 2021 10:09

Mumbrella can reveal New Zealand-based Lumo Digital is preparing to launch its LENS measurement technology in Australia as out-of-home waits for industry-standard digital measurement.

Lumo is one of several outdoor providers who’ve spent time researching and developing its own measurement systems for digital out-of-home (DOOH) locations in real-time. While it is yet to acquire any Australian assets, Lumo is now ready to license LENS to OOH providers this side of the ditch.

Lumo Digital co-founder and CEO Phil Clemas

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
LENS Lumo Digital Lumo Digital Outdoor Phil Clemas
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