LUMO Digital Outdoor and Doohly develop independent programmatic solution

Australian digital out of home (DOOH) ad tech startup, Doohly, has partnered with Auckland-based DOOH provider LUMO Digital Outdoor to develop a new independent solution that will help streamline the entire direct and programmatic DOOH buying experience.

The purpose-built content management system (CMS) will manage the roadside DOOH network with a live and independent solution that will be accessible to all customer relationships management (CRM), ad server, supply side platforms, audience measurement and DOOH verification technologies open to integration.