LUMO partners with Quividi to launch latest in audience impression measurement

Kalila Welch

August 3, 2022 10:28

New Zealand-based digital out-of-home provider LUMO Digital Outdoor has partnered with global outdoor analytics platform Quividi to roll out the latest in audience measurement for New Zealand’s DOOH sector.

The partnership will use roadside-based cameras to apply real time audience dwell time, allowing advertisers on LUMO’s network to benefit from the next progression of DOOH impression measurement.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Denis Gaumondie Jack Plowright Lumo Digital Outdoor Oliver Duizabo Quividi Romulus Stoian

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LUMO partners with Quividi to launch latest in audience impression measurement

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