Lurpak to visit capital cities to give out hot cross buns and butter
Danish butter brand Lurpak are encouraging consumers to get into the Easter spirit as they take to the streets of capital cities to share hot cross buns and Lurpak.
The brand’s Magic Creations Truck tour is part of its ‘Weave Your Magic’ campaign which encouraged people to take simple ingredients and transform the ordinary into the extraordinary.
Lurpak will be giving out hot cross buns spread with the brand’s butter as well as 50g blocks of Slightly Salted Lurpak.
Where… where… where!!!!!!
I was offered a packet of butter on my way into a client meeting yesterday. It seemed odd.
Sounds like an expensive exercise given the numbers.