F.Y.I.

Luxury brands utilise native advertising on Samsung connected TVs in ANZ market first

April 16, 2024 7:30

Luxury advertisers Mercedes-Benz and MECCA are among the first brands to roll native advertising into Samsung Ads’ connected TV strategist, via Omnicom Media Group, in an effort to reach high-value audiences.

The announcement:

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Topics

Adam Coulter Hannah Fillis mecca Mercedes-Benz OMG Omnicom Media Group Richard Wheeler Samsung Ads

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Luxury brands utilise native advertising on Samsung connected TVs in ANZ market first

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