Lynx hooks up with Zoo for ‘ballsiest issue ever’
Unilever show gel brand Lynx has teamed up with Zoo Weekly for the launch of the lad mag’s ‘ballsiest issue ever’.
The tie-up will run for three consecutive editions of the magazine, on 4, 11 and 18 June, and see pop singer Sophie Monk on the cover for the first time.
I saw the ‘Clean Your Balls’ piece before a Prometheus screening last night. It actually got louder applause than the movie did…
Sure, it has all the class of a Gold Coast 18th birthday party.
But it’s amusing and on-target for the intended audience.
MTR will likely this this is a sign of an impending apocalypse.
Sorry to say, but I think it is bang on target, I feel like a right tit now.
It’s just a localised version of the the AXE campaign, here’s the original AXE commercial
https://www.youtube.com/watch?v=aeRZUjgLlIw
Saddest piece of crap i’ve seen in a while. I wonder if Sophie’s career is turning out the way she hoped…
Does anyone really want to see Ms. Monk with or without clothes on? She looks rather terrifying in that Lynx spot.
Sad and pathetic. But a good synergy of brands. (PS How utterly unimaginative is it too? It’s 1982 all over again!)
Border line to be wrapped in plastic?
I feel so sorry for Sophie. Bet this isn’t where she imagined she would end up.
Also, surprised to hear it is her first Zoo cover.
‘Zoo Weekly and Lynx are two maverick brands aimed at young men who like their humour sharp and edgy. This campaign responds to that.’
Replace “sharp and edgy humour” with boobs, and yeah, that’s more accurate. This crap caters to the absolute lowest common denominator.
Please make it stop.
B-all time low.
A completely unoriginal, dull, been done a million times before, piece of “content.”
What’s the bet that that the client started the brief with “we need this to go viral”?
Epic fail on that front.
Another terrible attempt at advertising. The sooner advertisers realise they have the ability to shape our society the sooner women will gain mutual respect and no longer be seen as a little more than a sexual object. Sophie, I feel sorry for you. This ad appeals to men that do not respect women. Unfortunately, thats a growing percentage of men in Australia due to there exposure to advertising like this.