m2m wins $51m Hyundai media account

May 18, 2018 3:27

Media agency m2m has won the media account for South Korean automotive giant Hyundai from incumbent Initiative.

The pitch process was run by Innocean – a creative agency owned by Kia and Hyundai which started life doing comms for the car brands.

Hyundai has ended its decade-long relationship with Initiative

Hyundai also owns a minority stake in Kia Motors.

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Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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2 COMMENTS

Open Mike 18 May 18

Wow, that’s a massive win for M2M. And a killer blow for poor old Initiative…

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Niceone 21 May 18

Not surprising. They have some great operators at M2M.

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