McDonald’s launches ‘snaplications’, invites Australians to apply for jobs through Snapchat

Zoe Samios

April 7, 2017 9:04

McDonald’s has launched Snaplications which gives Australians the chance to apply for a job with the fast-food chain through a Snapchat lens.

Created by VML Sydney, Snapchat users can now select a lens which sees them in a McDonald’s uniform. From there, they are able to send a 10-second video submission to the McDonald’s Snapchat account, @Maccas.

You can submit your 10 second video of why you want to work at McDonald’s to its Snapchat account

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

McDonald's snapchat Snaplications VML Sydney

2 COMMENTS

Wat 7 Apr 17

So a lens costs up to $50k a day (maybe a bit less now).
Seems pretty expensive, especially considering Maccas aren’t looking at any of the submissions (user is directed to careers hub to apply afterwards).

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ffx 7 Apr 17

This reads like one of the Mad Men Integrated ideas ie http://stimulantonline.ca/wp/w.....n-gif2.gif

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