Macquarie Media, ABC and Crocmedia lock in six year cricket radio rights deal
Cricket Australia has confirmed a six year radio broadcasting rights deal with Macquarie Media, ABC and Crocmedia this afternoon.
Macquarie Media – owner of 2GB, 3AW and Macquarie Sports Radio – has reached a broadcast agreement with Cricket Australia for coverage of Men’s International, Women’s International and Men’s Big Bash League from 2018-2024.
Can anyone explain to me why anyone would listen to the cricket on commercial radio in a regional market? The ABC will be covering it as per normal, cricket is on the nose with the public at present for more than just the South African debacle, and commercial radio can offer a real alternative to cricket by offering a good music format or another alternative. I just can’t see why it would make commercial sense to offer your listeners exactly what your opposition is offering – plus, you have to pay for it one way or the other.
The men’s BBL could be of sufficient interest to warrant commercial radio coverage in larger regional markets. The two main football codes get both commercial and ABC regional radio coverage – a popular cricket format could thrive for the same reasons, especially when there’s little on linear TV and at a time of year when people often like to be outside.
But I agree otherwise. That was probably a factor in Macquarie pulling out.
BET KERRY O’KEFFE AND TE OTHER TRIPLEMOMMENATTORS/ ANNOUNCERS, PODUCER WILL BE SNAPPED UP BY MCQUARIE SPORS RADIO AND THE ABC COMMENATATORS RE-UNITE WITH THER FORMER CO;EAGUE GERARD WHATELEY AT SEN