Mac’s Shortbread Co. announces rebrand
Mac’s Shortbread Co. has rebranded to Bisko Bakehouse.
The announcement:
Bisko Bakehouse, the new identity of Mac’s Shortbread Co., proudly announces its rebranding and the launch of its new packaging, now available nationally in Woolworth’s. This transformation marks a significant milestone in the company’s rich history, reflecting its evolution and commitment to meeting the ever-changing needs of its customers.
A Legacy of Quality and Adaptation
Bisko Bakehouse began its journey as a small cake shop, catering to the local community with a variety of cakes and bakery items. Recognising the growing demand for ready-to-eat biscuits, the family behind the bakehouse introduced the first batch of Mac’s Shortbread, crafted from a cherished family recipe. Starting from their humble bakery in Camberwell, Victoria, the biscuits quickly gained popularity, leading to expansion across Australia.
In 1964, the company moved to a larger facility in Surrey Hills to accommodate increasing demand. As the business continued to grow, the family relocated to country Victoria, establishing themselves as one of Australia’s most successful biscuit bakers. Today, Bisko Bakehouse operates from a new, eco-friendly, state-of-the-art facility in Kerang, employing 19 locals and continuing the tradition of producing high-quality, delicious biscuits.
The rebranding to Bisko Bakehouse is more than just a name change; it represents the company’s dedication to innovation and customer satisfaction. “Bisko Bakehouse is a nod to our family’s ability to move with the times and live in the moment,” said Bisko Bakehouse. “We’ve always listened to our customers and adapted to their needs, and this rebrand is a celebration of that spirit and ensuring our range of biscuits are relevant all year round and to the next generation of biscuit lovers. We have also maintained our original recipes that use only real butter – because biscuits taste better when made with butter”
New Packaging, Same Great Taste
To complement the rebrand, Bisko Bakehouse has unveiled new packaging that is now available in Woolworth’s nationwide. The refreshed packaging maintains the quality and flavour that customers have come to love while offering a modern, appealing look that reflects the brand’s vibrant new identity.
Looking Ahead
As Bisko Bakehouse moves forward, it remains dedicated to its core values of quality, innovation, and customer satisfaction. “We’re excited to embark on this new chapter as Bisko Bakehouse,” “Our goal is to continue making moments better for our customers with our moreish range of biscuits.”
Source: Flourish
