The Mad Men Industry – Is Australia worse than other markets for gender equality?
After a Communications Council report last week showed women represent just 27.3 per cent of creative departments in Australia Miranda Ward explores how Australia compares to other markets.
“Australia is a country that I truly admire in many senses, but gender equality, particularly in the advertising industry, is not one of them.” Those were the thoughts of Laura Sampedro, the Spanish former ECD at creative agency BMF and now creative director at Wieden + Kennedy in London.
Sampedro
Sampedro has also worked in her native Spain, prior to her stint in Australia with BMF she was head of strategic planning at Publicis Lado C.
Big deal – women dominate every other part of the marketing industry.
Come back. We miss you.
Hi Talent
I am a mum and own a business. I appreciate and understand the need for men and women to have work life balance.
Come and chat to us before you decide to leave the industry.
Regards
Virginia
Only 3% of creative directors globally are women, according to Cannes Lions, so it looks like Australia is more progressive than most.
What about cultural diversity? It is sometimes quite confronting being the only person of colour at industry conferences or events. Now what about being a woman of colour?