Mad Mex challenges Australians to eat 1kg burrito
In a campaign that smacks of KFC’s push for The Double, Mexican restaurant Max Mex has challenged Australians to ‘conquer The Big Burrito’, which contains double the portions of a regular burrito and weighs 1kg.
In a campaign using PR, in-store merchandising and print, the company is 
comparing the challenge of eating The Big Burrito with the Battle of Puebla, when the Mexican army won an unlikely victory over the French outnumbered by two to one on May 5, 1862.
The campaign is being timed with the Cinco de Mayo celebrations that commemorate the Battle of Puebla, and will run throughout May.
Those who are able to eat all of the 1kg-burrito win a limited edition T-shirt.
In a press release to promote the campaign, Mad Mex Founder, Clovis Young, said: “Once we were hearing from customers that they were able to fit even more in than our standard burrito, we decided to give them the choice to have the Big Burrito, plus it’s a fun way to mark Cinco de Mayo.”
I could eat 2 of them…but they better have those T-shirts in 7XL
God they’re delicious, but I generally need a nap after the normal sized one!
…I challenge someone to ‘pass’ a one-kilo burrito…
Commerate? Really?
Pretty sure my massive mate throbbie could eat 2…he’s huge!
Gosh Mic!! I could totally eat 3 in like 5 seconds!
Baby baby baby ooohhh!
I can’t believe a “normal” sized portion weighs half a kilo! That’s massive in itself!
How hard would it have been to organise to fund 1kg of food for a third world country for each person who knocks off one of these burritos? And a free gym pass too ;P might take the edge off the excess and wastage that it (unintentionally I’m sure) promotes.
LachyW……they could also chuck in a wet blanket for you.
And australia doesn’t have an obesity problem… hmmm
pretty sure this is just a fairly blatant ripoff of Man vs Food on the Travel Channel.
http://www.walkingtaco.com/wp-.....s-food.jpg
However I have learnt from Man vs Food that a human being can easily polish off a couple of kilo’s of food if they need to. This doesn’t even seem like a challenge
So I can expect to see a ton of small asian girls with these shirts (they win all the eating comps)
It’s like eating a small baby.
donezo. didn’t even touch the sides.
Nailed it in 12 minutes. Yum. Yum. Yum