MADC Awards to encourage young creatives with new category

The MADC Awards, which celebrates the best in Melbourne’s advertising and design industry, has added new categories to the event including a Junior of the Year Award.  

Richard Ralphsmith, MADC president, said the new category was part of  its strategy to help foster young talent in advertising, design and photography.

“People with less than three years’ experience in the business get the crappiest briefs. But the best juniors make something out of everything they’re given. It’s about time they were recognised,” he said.

“And in recognition of junior level salaries, the MADC junior category entry fees are half the price of general entries.”