Magazine body relaunches with focus on ‘lust’, ‘want’ and ‘desire’

The relaunched Magazine Publishers of Australia – which represents the country’s largest glossy magazine publishers – has launched its first marketing campaign under new boss Robin Parkes.

The relaunch includes a new slogan: “Magazines Move Me”, along with an updated website developed by Apparent.

The campaign – created in-house by Bauer Media’s creative director  – advertising, Carolyn Innis – includes ads on the themes of “lust”, “want” and “desire”.