Magazine’s product of the year award claims it will be ‘benchmark’ for rivals

The Australian Women’s Weekly is to launch a Product of the Year awards in a move which puts it head-to-head with an identically named awards programme organised by the Sydney-based advertorial TV maker What’s New.  

As Mumbrella reported last month, What’s New funds a Roy Morgan survey of 5000 consumers who are asked to identify the best new products of the year across a range of supermarket categories. The results of this form the basis of its Product of the Year awards.

However, the ACP-owned AWW announced this morning that it would be doing its own Product of the Year Awards, launching this October. Readers will be invited to take part in a survey, based on consumer experiences and product innovation. There will then be a vote across various categories before an award ceremony.

AWW’s  Deborah Thomas, who will be chairing the shortlisting panel, claimed: “We’re confident that these awards will quickly become the benchmark by which all other product awards in Australia will be measured.”