Magazines set for royal baby bonanza with Bauer Media predicts $1m circulation boost

Steve Jones

May 4, 2015 4:58

Woman’s Day Royal baby special for the arrival of George in 2013

Women’s lifestyle magazines are gearing up for a sales and readership bonanza following the birth of the second royal baby – and publishers will be additionally grateful that Prince George has a sister.

While interest was always going to be high, the arrival of a girl for William and Kate will provide an extra boost as the Australian public swoon over a new royal Princess.

The baby arrived on Saturday and was named overnight as Charlotte Elizabeth Diana.

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Steve Jones

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3 COMMENTS

gavin 5 May 15

Par 3 – I think you’ll find the child’s third name is “Diana”, not Diane. Apparently it’s after her grandmother.

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Alex Hayes 5 May 15

Hi gavin,

Thanks for flagging – a slip of the keyboard that’s corrected now.

Cheers,

Alex – editor, Mumbrella

Gen Y 5 May 15

“as the Australian public swoon over a new royal Princess” should read “as a proportion of the Australian public swoon”. Many of us couldn’t care less other than the boost it might give to circulation numbers.

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