Magda Szubanski to join Encore Score panel at Mumbrella360

TV and film personality Magda Szubanski is to appear at next week’s Mumbrella360 conference to discuss the findings of The Encore Score, Australia’s largest and only independent survey of public sentiment towards on-air personalities.

The results of this year’s Encore Score, now in its second year, will be revealed next Thursday June 6, with the comic actress on hand to discuss the results.

The Encore Score  is conducted by research firm The Acid Test using a representative panel provided by pureprofile. This year, 3,500 people have been quizzed about more than 1,000 celebrities focusing on the key measure of celebrity power, a measure with longevity of use across many markets from television to film and advertising.

Szubanski, co-star of long-running sitcom Kath and Kim and the recent film Goddess, will discuss her enduring popularity with Australians and the decision process involved in choosing roles for both television and advertising work. In recent years, Szubanski has fronted campaigns for Jetstar and Weight Watchers.