Magic hula hoops from Vaalia

Tim Burrowes

October 19, 2010 11:23

BCM Partnership has created a new ad for Parmalat’s new Vaalia Innergy drink.

The TV commercial will run nationally and is supported by outdoor, shopalites, and online activity.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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6 COMMENTS

Sarah L 20 Oct 10

Like it, fun cool idea.

I’m going to imaging an imaginary hula hoop next time I’m in a bad mood and just dance around. – Good idea?

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T 20 Oct 10

Yeah, I reckon that’ll work.

Nice tagline too.

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Renee 20 Oct 10

Just wondering what that song is?

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Maria 20 Oct 10

Get real. Total wallpaper -and how forced are the looks on their faces.

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svengali 20 Oct 10

@Maria it’s a cute, fun idea for a difficult category, get over yourself and stop being such a hating douche

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Ninja Monkey 20 Oct 10

Hula hoops. Nup.

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Magic hula hoops from Vaalia

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