Magic hula hoops from Vaalia
BCM Partnership has created a new ad for Parmalat’s new Vaalia Innergy drink.
Vaalia is a probiotic dairy product.
The TV commercial will run nationally and is supported by outdoor, shopalites, and online activity.
Credits:
- Agency: BCM
- Client: Parmalat Australia
- Client contacts: Michael Goodhew – Marketing Manager – Fresh Dairy and Tracey Berkeley – Product Manager – Yoghurt (Vaalia)
- Creative Director: Nick Ikonomou
- Writer/Art Director: Greville Patterson
- Agency Partner: Kevin Moreland
- Account Director: Lisa Webb
- Agency Producer: Shane Ford
- Director: Stephen Lance
- Producer: Mark Bishop
- DOP: Bob Humphries
- Production Company: Taxi
- Post Production: Cutting Edge
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Like it, fun cool idea.
I’m going to imaging an imaginary hula hoop next time I’m in a bad mood and just dance around. – Good idea?
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Yeah, I reckon that’ll work.
Nice tagline too.
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Just wondering what that song is?
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Get real. Total wallpaper -and how forced are the looks on their faces.
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@Maria it’s a cute, fun idea for a difficult category, get over yourself and stop being such a hating douche
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Hula hoops. Nup.
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