Magnum releases new Valentine’s Day flavour in targeted singles campaign

Magnum has launched its new Valentine’s Day flavour, Magnum Red Velvet, targeting singles in its new campaign, featuring bachelorette contestant Cameron Cranley.

Cranley was runner up in season two of The Bachelorette

The Sydney centric campaign will be launched at the Queen Victoria Building shopping precinct and Coogee, targeting the romantically unentangled, who will be invited to try the new flavour, Magnum Red Velvet, on a special ‘Magnum Red Velvet singles couch’ from Tuesday February 14 to Saturday February 18.

The singles couch will be located in Sydney’s QVB tomorrow on Valentine’s Day from 12-6pm and Coogee on the 18th of February from 12-4pm.