News

Mahalia Barnes new ambassador for Weight Watchers

January 7, 2013 12:09

Weight Watchers new ambassador: Mahalia Barnes

Weight Watchers has appointed a former contestant of Nine’s The Voice as its new ambassador, with a song recorded for the campaign.

Mahalia Barnes, daughter of Cold Chisel singer Jimmy Barnes, leads the company into the new campaign Everyday Strong, created by BMF.

Barnes has produced and recorded a song called Counting on You 2013 as part of the campaign. The song features in the TV ad and is available for download on iTunes for $1.69 and through Shazam.

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Topics
Advertising BMF iTunes Marketing Weight Watchers
2 COMMENTS
Dazman 8 Jan 13

This lady, although talented, will seriously do anything to get her music career really moving along. Just unbelievable!

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Gemma 8 Jan 13

yeah but how cool is the kombi !

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