Mail Online appoints general manager for Australia and New Zealand
Lancaster
Mi9 and ninemsn boss Mikaela Lancaster will lead commercial operations for The Daily Mail Australia and New Zealand as general manager from January 6, Nine Entertainment has confirmed.
The head of strategic partners and specialists platforms for Mi9 has worked for Nine’s digital arm for around 10 years and has held a range of roles involving commercial leadership, product management and consumer marketing. She has also worked for digital company Dada and Universal Music.
As general manager of the Mail Online, Lancaster will report to the Daily Mail and Mail Online board of Nine CEO David Gyngell, Mi9 CEO Mark Britt, Martin Clarke, global publisher of the Mail Online, and a director from the Daily Mail group yet to be named. The editorial team, yet to be confirmed, will report directly to Clarke.
Gazza Linnell would have been superb in the gig.
But we’re very sure Fairfax has something in train….
I had the great pleasure of working with Mikaela many years ago.
I taught her everything I knew.
I am so glad to see that this has’t impeded her career in any way!
Congratulations Mikaela
“we’re very sure Fairfax has something in train….”
Sure does. One more derailment.
@ Water Cooler Gal: Seriously? This is essentiallly a commercial/sales role with sales staff reporting to her (the editorial team report to Martin Clark, global publisher). Linnell is many things, but not a sales guy.
Mikaela is a star and will do a fantastic job – great appointment
I also had the pleasure of working with Mikaela when she first started out in media and am thrilled to see her flying – congrats on the new appointment!!
congrats Mikaela, a perfect fit for this role! – look forward to observing your ongoing success!
Great move by Nine and The Mail Online. Mikaela is a great operator, best person for the job! Congrats
Nice work Mikaela – you’ll do a great job!
Well done Mikaela! You’ve got the diverse experiences to handle the role, and you will do a terrific job with the new launch.
Congratulations!! We’ll miss you