Major publishers receive more than 500K posts on Facebook in a month, finds Meltwater

September 10, 2021 9:10

The recent High Court of Australia ruling that publishers are responsible for third-party comments on respective Facebook pages, is set to have significant repercussions for publishers that rely on the platform for engagement.

Media monitoring platform Meltwater has found that half a million Facebook comments were posted in the past month alone, across a number of major publication pages.

The ruling by the court, means publications could be liable for defamation and other legal challenges as a result of community engagement with the social media posts.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.