Majority of brands in APAC still addicted to cookies: Adobe

March 14, 2023 9:29

New research from Adobe has found that the majority of of Asia Pacific brands still rely heavily on third-party cookies, despite the upcoming demise.

The research shows that ambiguity over cookie deprecation is causing confusion and, hence, 76% of Australian and New Zealand brands included in the study still rely heavily on third-party cookies.

The global survey of more than 2,600 marketing and consumer experience leaders included 656 APAC respondents.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.