Majority of top 10 NZ newspapers increased audience in 2021: Roy Morgan

Kalila Welch

March 18, 2022 10:08

The latest market research by Roy Morgan has shown significant growth of total cross-platform audience for the majority of New Zealand’s top 10 newspapers in 2021.

2.9 million, or 69.5%, of New Zealanders aged 14 or older now read or access newspapers in an average seven day period, either through print or online using a website or app. Additionally, nearly 1.8 million, or 42.5% of New Zealanders aged 14 or older read magazines either in print or online either using the web or an app.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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