Maker’s Mark launches guerilla Fashion Week promotion with Old Fashioned Week

May 17, 2016 1:41

Events at the heart of Old Fashioned Week

Bourbon brand Maker’s Mark is surfing in on the back of Mercedes Australian Fashion Week with its own guerilla campaign, Old Fashioned Week.

The initiative, a joint effort by ad agency The Works and PR house Liquid Ideas, will promote old fashioned cocktails using the bourbon at venues around Sydney as an antidote to MAFW.

The event will be repeated later in the year in Melbourne.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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